OMCP Social and Mobile Marketing Professional (Voucher Included)

The Social and Mobile Marketing Professional with OMCP® Prep Program, in partnership with ed2go, allows you to gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together. When you engage consumers where they are, speak their language, and create a connection, they’ll love your company, and your company will love you. Learn how to harness the power of social media, and you’ll become an asset to any company.

What Will I Learn?

In this program, you’ll learn the scope of digital marketing and learn how to make mobile marketing and social media work in your favor.

You’ll learn to find, engage, convert, and measure your mobile audience, and become expert in the guidelines, opportunities, and strategies critical to effective campaigns. Master the art of generating content that your audience loves to share, and they’ll help spread your message.

Who Should Attend

Those interested in entering the field of social media marketing. This program will help you create and develop your own online business, become a social media marketing consultant or work in the social media marketing department of a corporation. If you’re already working in the field, this program provides the formal education you may need in order to further your career.

Certificate Completion

Upon successful completion of the program, you will be awarded a certificate of completion.

Delivery Format

  • The entire program is offered online
  • Instructor-facilitated online courses
  • Start anytime during the quarter
  • Learn from the convenience of your home and at your pace


Course Information
Course No. GES 257
Units NC
Fee* $1,995

* Fees are subject to change

Outline

Training Time

190 hours; 6 months

I. Introduction to Internet Marketing
expand III. Social Media Practitioner
  1. Introduction to Social Media
  2. Creating a Social Media Strategy
  3. Blogging for Business
  4. Viral Marketing
  5. Finding and Communicating with Your Influencers
  6. Video and YouTube
  7. YouTube Advertising
  8. Social Networking and Facebook
  9. Facebook Advertising
  10. Microblogging and Twitter
  11. Online Reputation Management
  12. Social Media Measurement
  13. Marketing through LinkedIn
  14. Pinterest and Image Marketing
expand V. Mobile Marketing Practitioner
  1. Introduction to Mobile Marketing
  2. Understanding Mobile Devices
  3. Core Product and Services Offerings
  4. Supplemental Mobile Products and Service Options
  5. Mobile Advertising and Search
  6. Combining Mobile with Other Channels
  7. Mobile Marketing and Social Media
  8. Location and Mobile
  9. Mobile Rules and Regulations
  10. Mobile Marketing Analytics
  11. Supplemental Material:  Responsive Design
  12. Supplemental Material:  Careers in Mobile Marketing
VII. Paid Social Media Advertising
expand II. Internet Marketing Fundamentals
  1. SEO
  2. Social Media
  3. Conversion
  4. Web Analytics
  5. PPC
  6. Mobile Marketing
  7. Content Marketing
expand IV. Content Marketing Practitioner
  1. What is Content Marketing?
  2. Identifying Prospects
  3. Writing Messages and Creating Content
  4. Getting Your Message into the Media
  5. Becoming an Industry Expert
  6. Content Marketing Strategy
  7. Measuring the Results of Content Marketing
  8. Blog Marketing
  9. Social Media Marketing
  10. Image Marketing
  11. Video Marketing
  12. Articles and Press Release Marketing
  13. Email Marketing
  14. Event Marketing
  15. B2B Marketing
expand VI. YouTube and Video Marketing
  1. Outlining Your YouTube Marketing Strategy
  2. Identifying Who Discovers New Videos
  3. Getting Your Videos Discovered
  4. Knowing Where and When to Customize Your Channel
  5. Why Are Your Videos Worth Discovering
  6. How to Leverage YouTube Analytics
  7. Identifying Who Shares New Videos
  8. What You Can Do TO Get Your New Videos Shared
  9. Where and When to Explore YouTube Alternatives
  10. Why Are Your Videos Worth Sharing?
  11. Measuring Business Outcomes
  12. Keeping Up With the Changes

Skill Sets

  • Explain how each discipline works, and how the disciplines work together
  • Plan, create, launch and evaluate the effectiveness of social media marketing campaigns
  • Create and optimize social media campaigns for mobile markets
  • Create content that supports social media marketing goals
  • Know when and how to use YouTube as a tool in social media marketing strategy

Requirements

Must have access to a computer, Internet and an active e-mail account. Windows Media Player, Adobe Flash Player and Adobe Acrobat Reader are also required for this program.