OMCP Paid Search Professional (Voucher Included)

This certificate program is offered in partnership with ed2go. In the Paid Search Professional with OMCP® Prep Program, you’ll gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines relate to each other. You will also receive a comprehensive Pay Per Click (PPC) and Conversion Optimization training. The program incorporates the latest trends and tips in Display Advertising and includes a specialized training in paid social media advertising in which you’ll explore the advertising opportunities of Facebook, YouTube and other top social media channels.

Who Should Attend

Business owners looking to enhance their online business, those who want to become a Pay Per Click (PPC) consultant or work in the PPC marketing department of a corporation, or those wanting to enter the field of Paid Search Marketing.

Certificate Completion

Upon successful completion of the program, you will earn a certificate of completion.

Delivery Format

  • The entire program is offered online
  • Instructor-facilitated online courses
  • Start anytime during the quarter
  • Learn from the convenience of your home and at your pace

Course Information
Course No. GES 259
Units NC
Fee* $1,995

* Fees are subject to change


Training Time

135 hours; 9 months

I. Introduction to Online Marketing
expand II. Internet Marketing Fundamentals
  • SEO
  • Social Media
  • Conversion
  • Web Analytics
  • PPC
  • Mobile Marketing
  • Content Marketing
expand III. Pay Per Click (PPC) Practitioner - OMCP
  • Introduction to PPC Advertising
  • Introduction to Keywords & Match Types
  • Writing Effective Ad Copy & Introduction to Landing Pages
  • Campaign Settings
  • Conversion Tracking, Bidding, & Reporting
  • The Content/Display Network
  • Account Organization
  • Quality Score
  • Creating Your Account Strategy & Launching & Monitoring Accounts
  • Testing & Advanced Landing Page Strategy
  • Additional Paid Search Networks & Tools
expand IV. Conversion Optimization Practitioner - OMCP
  • Introduction to Conversion Optimization
  • Conversion Planning
  • Conversion Design Concepts
  • Creating Conversion Structure
  • Building Momentum
  • Engaging Dialog with Your Users
  • Web Analytics Analysis & Measurement
  • Taking Action with Conversion Strategies
  • Product Page Optimization
  • PPC Conversion Strategies
  • Conversion Math Analytics
expand V. Display Advertising
  • Understanding the Digital Customer
  • Defining Display Advertising
  • Targeting Methods
  • Behind the Scenes of Display
  • Display Ad Optimization
  • Display Advertising Players
  • How Display Is Sold
  • Measuring Display Success
expand VI. Paid Social Media Advertising
  • Understanding Advertising Options Available Through YouTube
  • Including AdWords Ads in YouTube Videos
  • Including TruView Video Ad Options in Your YouTube Videos
  • Embedding YouTube Ads on Your Channel Pages
  • Utilizing Facebook Banner Advertising in Your Facebook Ad Strategy
  • Taking Advantage of Demographic Targeting Options for Facebook Ads
  • Adding Facebook Mobile Ads to Your Facebook Advertising Strategy
expand VII. YouTube and Video Marketing
  • Outlining Your YouTube Marketing Strategy
  • Identifying Who Discovers New Videos
  • Getting Your Videos Discovered
  • Knowing Where and When to Customize Your Channel
  • Why Are Your Videos Worth Discovering
  • How to Leverage YouTube Analytics
  • Identifying Who Shares New Videos

Skill Sets

  • Explain how each discipline works, and how the disciplines work together
  • Plan, create, launch and evaluate the effectiveness of Paid Search marketing campaigns
  • Define what conversion means in the context of your business model and goals
  • Test multiple landing page layouts and concepts and evaluate the results
  • Know when and how to take advantage of the advertising opportunities of top social media channels


  • Must have access to a computer, Internet (high-speed Internet access is recommended) and an active e-mail account.
  • Windows Media Player, Adobe Flash Player and Adobe Acrobat Reader are also required for this program.